Service · 02 of 06
PPC & Google Ads
PPC and Google Ads work when someone is watching the account daily and cutting waste. We rebuild campaign structure around match types and intent, write ad copy that matches the landing page, and go through the search terms report every week to stop you paying for traffic that will never convert. Shopping and Performance Max included where they earn their place. We report on cost per qualified lead or blended ROAS, whichever maps to how you actually make money.
Trusted by teams at
Why it matters
Why most ppc & google ads programs stall.
Google Ads leaks money when accounts run on defaults, PMax runs unsupervised, and landing pages don't match the query. You end up paying premium CPCs on branded traffic that would have converted anyway.
- PMax swallows brand traffic and inflates reported ROAS
- Non-brand keywords bid without margin awareness
- Landing pages don't match the ad, tanking conversion
What we ship
Everything included.
One team, one plan, one point of contact. Here's the full scope of work in every engagement.
Google Ads restructure
Rebuilt around commercial intent, margin and match type discipline.
Shopping + PMax
Feed optimisation, asset groups, and brand exclusions done right.
Bidding + pacing
tROAS and tCPA tuned to real margin data, not platform defaults.
Landing page CRO
Query-matched pages tested against control every sprint.
Offline conversions
CRM + call tracking piped back into Google for smarter bidding.
Microsoft + cross-network
Microsoft Ads, YouTube and Demand Gen layered as efficiency proves out.
How we work
A four-step rhythm.
Predictable cadence, clear deliverables at every step, no surprises.
Audit
Diagnose wasted spend, quality score issues and structural gaps.
Deliverables
Rebuild
Rebuild account architecture around commercial intent and margin.
Deliverables
Optimise
Bidding, negatives, ad copy and asset testing at weekly cadence.
Deliverables
Expand
Layer PMax, Shopping and non-brand as efficiency proves out.
Deliverables
What you get
Deliverables
- Weekly PPC optimisation log
- Live spend + margin dashboard
- Landing page test roadmap
- Ad copy + creative library
- Monthly business review
Under the hood
Tools we run on
Best-in-class stack, wired together with clean tracking and reporting.
Impact · By the numbers
Metrics we move.
Proof · Case studies
Real results.
Engagement models
Three ways to partner.
From focused sprints to embedded partnerships, pick the shape that fits.
Sprint
Fixed-scope engagement to ship a single big win.
- 4 to 6 week fixed timeline
- Dedicated strategist + specialist
- Async Slack + weekly sync
- Full playbook handoff
Retainer
Monthly partnership to compound results quarter over quarter.
- Cross-functional pod (strategy, creative, analyst)
- Weekly reporting + monthly reviews
- Roadmap owned end-to-end
- Priority response, 24-hr SLA
Embedded
Full-stack growth partner sitting inside your team.
- Fractional Head of Growth
- In-house standups + tooling
- Quarterly board-level reviews
- First-look on new channels + tests
FAQ
Common questions.
Keep exploring
Related services
Let's scale your ppc & google ads.
Tell us where you want to be in 12 months. We'll come back with a plan in 24 hours.