Service · 05 of 06
Email Marketing
Email marketing is the cheapest revenue in your account and usually the most neglected. We build the flows that run without you: welcome, browse and cart abandonment, post-purchase and win-back, plus a campaign calendar that does not just discount every week. Segmentation based on what people actually did, not what you assume about them. We track revenue per recipient and list health together, because one grows at the other's expense if nobody is watching.
Trusted by teams at
Why it matters
Why most email marketing programs stall.
Most email marketing under-earns because flows are half-built, segmentation is a single list, and campaigns get sent on gut feel. Meanwhile, the highest-margin channel in the business gets treated like a newsletter.
- Only 3 of the 12 core flows are actually live and revenue-attributable
- Everyone gets the same email, no RFM, no lifecycle, no personalization
- Campaigns launch without a testing calendar, so nothing compounds
What we ship
Everything included.
One team, one plan, one point of contact. Here's the full scope of work in every engagement.
Flow architecture
Welcome, abandoned cart, browse, post-purchase, winback and VIP flows built end-to-end.
Segmentation + RFM
Lifecycle segments, RFM tiers and predictive audiences powering every send.
Campaign calendar
Weekly campaigns tied to launches, promos and testing hypotheses.
Email design + copy
On-brand templates and copy tested against a documented control.
Deliverability
Domain warm-up, DMARC/DKIM, list hygiene and inbox placement audits.
SMS + push
Klaviyo, Attentive and Postscript layered where they earn their keep.
How we work
A four-step rhythm.
Predictable cadence, clear deliverables at every step, no surprises.
Audit
Flow, segmentation, deliverability and revenue attribution baseline.
Deliverables
Build
Ship the core flow suite and segmentation model.
Deliverables
Send
Weekly campaigns and split tests against a documented calendar.
Deliverables
Compound
Refresh winners, retire losers, expand into SMS and predictive.
Deliverables
What you get
Deliverables
- Full flow suite (12+ automations)
- Segmentation + RFM model
- Weekly campaign calendar
- Design system + template library
- Monthly performance review
Under the hood
Tools we run on
Best-in-class stack, wired together with clean tracking and reporting.
Impact · By the numbers
Metrics we move.
Proof · Case studies
Real results.
Engagement models
Three ways to partner.
From focused sprints to embedded partnerships, pick the shape that fits.
Sprint
Fixed-scope engagement to ship a single big win.
- 4 to 6 week fixed timeline
- Dedicated strategist + specialist
- Async Slack + weekly sync
- Full playbook handoff
Retainer
Monthly partnership to compound results quarter over quarter.
- Cross-functional pod (strategy, creative, analyst)
- Weekly reporting + monthly reviews
- Roadmap owned end-to-end
- Priority response, 24-hr SLA
Embedded
Full-stack growth partner sitting inside your team.
- Fractional Head of Growth
- In-house standups + tooling
- Quarterly board-level reviews
- First-look on new channels + tests
FAQ
Common questions.
Keep exploring
Related services
Let's scale your email marketing.
Tell us where you want to be in 12 months. We'll come back with a plan in 24 hours.